This assignment aims to encourage candidates to consider the interdependence of media texts and how producers seek to achieve synergy where a particular text can be seen to appear on different media platforms. The release of a new film, for instance, will result in a media-wide campaign with material generated across different forms such as Television, Magazines, Radio, Newspapers and the Internet. Candidates will be expected to consider the relationship between different forms and how the form itself influences the nature of the product.

 

Candidates will be required to study a particular topic across two media forms. The key concepts of Representation and Institutions must be addressed while candidates may also engage with other key concepts.

 

Candidates will study one media topic from Assignment Bank 2. These will be updated periodically. Candidates will submit a response or responses analysing aspects of the two texts from different forms. This will include some consideration of the nature of representations found therein. This analysis and explanation should total approximately 1000 - 1200 words. Working in the same topic area, candidates will present two planning tasks based on a common idea but across different forms and explain how these would deal with issues of representation and institution.