BTEC CREATIVE MEDIA - L2 & 3
BTEC CREATIVE MEDIA - L2 & 3
Welcome to
BTEC Creative Media L2
In Pairs:
What is Media?
Why should we study the Media?
On your Lonesome ownsome:
More importantly (independently)why have you chosen to study it?
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MY EXPECTATIONS
·Produce work to the best of your ability to ensure you meet your targets
·Meet all deadlines – Give yourself enough TIME
·Be proactive in seeking help and being disciplined (You will need to practice being an independent learner)
·PLEASE Think outside the BOX – If you think you can’t do it, then I reckon the best thing to do is give it a go – Awesome STUFF generally stems from pushing yourself
·LOVE what you do – doesn’t mean be a hippie unless that floats ya boat
·Respect all of the equipment that is on offer.
·Participate – Every voice counts
·Most importantly ‘Have Fun’
Why Study Media?
A recent report said that American teens use the Media for an average of 9 hours a day. (For tweens, it's six hours.) To get that in context, it means the Media is more of a presence in teenage lives than...
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Parents
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School
Friends
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Hobbies
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Church
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Sleep
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As such, there are many reasons to study Media - you might want to work in the industry, or you might simply want to understand contemporary culture more. At a basic level, though, we study it because it is what we 'do' more than anything else; arguably, it is the single biggest influence on our lives. It's probably a good idea to understand what effect that is having on us as individuals and societies and perhaps to make us think a bit more about how and why we consume Media.
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Upcoming Weeks
The Four Pillars of Media
Media Language
Representation
Audience
Institutions
TASK 1: Timeline
Part 1: In order to understand the media, we can start by examining our own use of it. Create your own 'timeline' - choose a day - weekend, holiday, school day, whatever - and note all the uses of media you have that day.
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SO as a taster to this - AS A MEDIA CONSUMER WHO ARE YOU?
What are your early memories of TV?
What are your current TV favourites?
Preferred print publications?
Memorable media personalities?
Adverts that have grabbed your attention?
Most visited Websites?
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Part 2: That's the first part. The second part is to decide how to present this information. You can use whatever you want. Prezi is popular. You could present it as a vlog, made using MovieMaker or iMovie or Final Cut Pro. Really ambitious people could make a Flash animation. It could be print based - a diagram created in Illustrator or Photoshop. (Infographics are good...) We don't particularly want to see Word docs or PowerPoint unless you can do absolutely outstanding work in those formats! Media students need to think and care about presentation - this is your first chance.
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Some Student Examples:
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What are we looking for?
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We want to see examples of work where students have done their PRE-PRODUCTION properly. That is, where they have genuinely thought about the range of media they consume and have made an effort to go into some detail (don't just tell us you go online - list the websites. Tell us what music you might listen to. Which TV shows are you watching? Detail is important.)
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We want to see thoughtful PRODUCTION. If you are making a video, plan it. If you need actors, get people who can act. Think about the shots you are using. Put the camera on a tripod. Have a voiceover.
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We don't really want to see templates. (I'm not a big fan of Powtoon...) More capable students realise that it is harder to make good work when confined by templates; the best way to start is with a blank canvas.
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We want to see creative, engaging work. The biggest sin in Media production is being boring. Keep it short, make it interesting. Planning it properly helps lot with this.
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Finally, we want to see you working hard. Media production takes a long time if you want to do it well!
Example of
Creative
Presentation
A brief history of John Baldersarri
Representation Powerpoints
Question: Find 2 magazine covers, compare and contrast analytical study of Representation of either gender/race/star persona or even ALL for those who are ambitious with their grades.
Try to use as much representation theory as possible whilst also including your knowledge of Media Language and audience where necessary. Upload to websites when complete.
Examples of magazines on Representation Powerpoints
