BTEC CREATIVE MEDIA - L2 & 3
BTEC CREATIVE MEDIA - L2 & 3
Unit 4
Creative Media
production management project
Important Deadlines
Task 1: Research/Originate/Development of Idea - March 5th 2018 - P1,M1,D1
Task 2: The Pitch/Poster Campaign - April 5th 2018 - P2,M2,D2
Task 3: The Product/Pre-Production - June 8th 2018 - P3,M3,D3
Scenario:
A Hong-Kong based company would like to branch out its audience and appeal by creating a marketing campaign to produce awareness for a worthwhile charity it hopes to run alongside for the foreseeable future. Your job is to build a marketing campaign for a promotional video you shall create for a charity of your choice.
Task 1:
Originate - Research - Develop idea for a Media Product
Task 1:
Generate the idea for your campaign and Promotional Video. Show evidence of research into audience, similar products and ideas, ​institutional context and constraints.
EVIDENCE: Mood boards, brainstorms, desk research, notes on institutional constraints, audience research
​
-
Identify the target audience they would like to address
-
Identify the range of resources and materials available to them (audit)
-
Identify the skills they have in relation to their choice of production techniques
-
Mind map a number of appropriate ideas
-
Identify the production management requirements for each idea
-
Decide which idea might be appropriate
-
Undertake research into appropriate content based on the target audience
-
Undertake research into appropriate production techniques
-
Identify potential constraints on production
-
Identify ways to address constraints.
Unit 4 Begins
Deadline: March 5th 2018
This provides evidence for:
Unit 4: P1,M1,D1
​
Task 2:
Produce and Deliver a Pitch for your Idea
Task 2:
The medium is up to you - it can be done as a presentation, a video, a document or a mix of these- but it must address content, audience, requirements of your project, and a poster campaign highlighting your chosen charity. You WILL need to actually present the pitch and be able to answer questions.
EVIDENCE: Pitch – both performance and artifact.
​
-
Finalise ideas for their media product
-
Prepare a proposal
-
Prepare a presentation including delegate notes and presenter’s notes
-
Give the presentation in the form of a pitch to the tutor and peers
-
Refine ideas as a result of the pitch, where appropriate.
-
Poster Campaign
Deadline: April 16th 2018
This provides evidence for:
Unit 4: P2,M2,D2
​
Task 3:
Create the Product
Task 3:
Create the product. You will be assessed on ALL aspects of it: the pre-production, the production and, most importantly, how you manage the process.
EVIDENCE: Pre-Production and final Project
​
-
Determine production roles (if employing a team or working in a group*)
-
Complete pre-production process
-
Complete production process
-
Complete post-production process
-
Show rough cut or draft product to focus group (and client if there is one)
-
Make changes to finished product, where necessary.
Deadline: June 8th 2018
This provides evidence for:
Unit 4: P3,M3,D3
​