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Unit 4

Creative Media

production management project 

Unit 4 Brief
Unit 4 Guidance
Student Declaration
Assessment Sheet

Important Deadlines

Task 1:  Research/Originate/Development of Idea - March 5th 2018 - P1,M1,D1

Task 2:  The Pitch/Poster Campaign - April 5th 2018 - P2,M2,D2

Task 3:  The Product/Pre-Production - June 8th 2018 - P3,M3,D3

Scenario:

A Hong-Kong based company would like to branch out its audience and appeal by creating a marketing campaign to produce awareness for a worthwhile charity it hopes to run alongside for the foreseeable future. Your job is to build a marketing campaign for a promotional video you shall create for a charity of your choice.

Task 1:

Originate - Research - Develop idea for a Media Product

Task 1:  

Generate the idea for your campaign and Promotional Video. Show evidence of research into audience, similar products and ideas, ​institutional context and constraints.

 

EVIDENCE: Mood boards, brainstorms, desk research, notes on institutional constraints, audience research

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  • Identify the target audience they would like to address

  • Identify the range of resources and materials available to them (audit)

  • Identify the skills they have in relation to their choice of production techniques

  • Mind map a number of appropriate ideas

  • Identify the production management requirements for each idea

  • Decide which idea might be appropriate

  • Undertake research into appropriate content based on the target audience

  • Undertake research into appropriate production techniques

  • Identify potential constraints on production

  • Identify ways to address constraints.

Unit 4 Begins

Deadline: March 5th 2018

This provides evidence for:

Unit 4: P1,M1,D1

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Task 2:

Produce and Deliver a Pitch for your Idea

Task 2:  

The medium is up to you - it can be done as a presentation, a video, a document or a mix of these- but it must address content, audience, requirements of your project, and a poster campaign highlighting your chosen charity. You WILL need to actually present the pitch and be able to answer questions.

 

EVIDENCE: Pitch – both performance and artifact.

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  • Finalise ideas for their media product

  • Prepare a proposal

  • Prepare a presentation including delegate notes and presenter’s notes

  • Give the presentation in the form of a pitch to the tutor and peers

  • Refine ideas as a result of the pitch, where appropriate.

  • Poster Campaign

Deadline: April 16th 2018

This provides evidence for:

Unit 4: P2,M2,D2

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Task 3:

Create the Product

Task 3:  

Create the product. You will be assessed on ALL aspects of it: the pre-production, the production and, most importantly, how you manage the process.

 

EVIDENCE: Pre-Production and final Project

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  • Determine production roles (if employing a team or working in a group*)

  • Complete pre-production process

  • Complete production process

  • Complete post-production process

  • Show rough cut or draft product to focus group (and client if there is one)

  • Make changes to finished product, where necessary.

Deadline: June 8th 2018

This provides evidence for:

Unit 4: P3,M3,D3

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